Boyle Sports, the sponsors of the Sunderland Football Club has decided to become an online bingo operator. Boyle Sports is one of Ireland’s largest independent betting and gaming companies operating 115 land based betting offices, and widely recognised throughout Ireland and the UK as being top notch in the industry.

Boylebingo have partnered with Ascot Bingo Ventures in their endeavour to get their online bingo business off the ground, but it is felt by some members of the online bingo playing community that this venture might not be as successful as Boyles think it is going to be, because they have made an error in choosing a downloadable product, as most online bingo players prefer to play bingo online using a product that does not have to be downloaded.

Although the company vision is to provide total commitment to customer service levels, the fact that their online bingo product has to be downloaded may work against them. More online players are opting for products that don’t need to be downloaded as they feel downloads may harm their PC’s or in some way slow down their performance.

Whatever happens, it is a new venture for Boyle Sports and we wish them every success with it.